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Fulfilling Potential For Your Estate Planning Law Firm

January 24, 2022 By Heath Rost

"Changes that seem small and unimportant at first will compound into remarkable results, if you're willing to stick with them for years. We all deal with setbacks, in the long run, the quality of our lives depend on the quality of our habits. With the same habits you'll end up with the same results, but with better habits anything is possible." James Clear, author of Atomic Habits I attended a … [Read more...]

Filed Under: Attorney Websites, Blogging, Habits & Systems, Lead Generation, Process Adjustments

The Difference Between A Virtual Estate Planner And Mobile Estate Planner

October 11, 2021 By Heath Rost

I love this topic, because for an estate planning attorney the way you market yourself makes a huge difference in whether or not a prospective client becomes a lead for your business.  The way people can work with you tells a huge story about whether or not you'll have success in growing your law firm, and growing it through your digital marketing efforts.  In this blog I'll do my best to compare … [Read more...]

Filed Under: Attorney Websites, Copywriting, Lead Generation, Lead Nurturing, Messaging

Why Blogging Is So Valuable For Estate Planning Lawyers

September 20, 2021 By Heath Rost

https://youtu.be/loS_1c-dwmw In today's blog I'm going to write about a topic I am quite fond of, blogging.  If you don't know me or this is your first time coming to my website I've been working with estate planning attorneys to write blogs on their website for nearly a decade now.  I've seen the benefits of having a great blog that come from both an organic and paid search and I want to share … [Read more...]

Filed Under: Attorney Websites, Blogging, Lead Generation

Attorneys: How To Get More Qualified Leads Through Your Website

September 18, 2021 By Heath Rost

https://youtu.be/1wigz3HbY7s What marketing strategy can law firms can use to increase the quality of leads they attract through their website as well as increase the quantity through their legal marketing efforts?  In this video I broke down three huge topics which I'll do my best to unpack in future blogs and videos.  This was a very high-level question to answer. How to get more qualified … [Read more...]

Filed Under: Attorney Websites, Automation & Followup, Lead Nurturing

Attorneys: How Prospective Clients For Estate Planning Are Different

September 17, 2021 By Heath Rost

https://youtu.be/A8_fZamFZIo In the decade I've been working with estate planning attorneys I've noticed there are certain characteristics that differentiate prospects and leads for estate planning attorneys as compared to prospects in other areas of law. Knowing who your prospect is and getting really clear on who they are and what their needs are is a great way to improve your law firm … [Read more...]

Filed Under: Sales

Why A One Page Website Is Really All Your Law Firm Needs (To Get Started)

September 16, 2021 By Heath Rost

https://youtu.be/ZROocUrZjEs One of the mistakes I see law firms make when building a new website is going all-in from the git-go. I believe it is a mistake when you’re building a new website to have more than 1 page max before adding on additional or new content. That may sound a little blunt, and maybe you completely disagree with me–but hear me out. The primary reason, and overarching … [Read more...]

Filed Under: Attorney Websites, Lead Generation

How To Say Just Enough On Your Website To Get More Leads

September 15, 2021 By Heath Rost

https://youtu.be/QekVu1FVBYU What attorneys should not to say on their website Worst thing you can do: treat your website like its a filing system where you keep track of what services you provide. What attorneys should say on their website Pamphlet example Your mindset for what to add to your website so it's "just enough" to achieve the outcome you want is to design it like a … [Read more...]

Filed Under: Attorney Websites, Lead Generation

How To Increase Conversions On Your Law Firm’s Website

September 9, 2021 By Heath Rost

https://www.youtube.com/watch?v=q-y4n1Gpjbw To understand how we can go about increasing conversions on your law firm’s website we first need to be on the same page about how we delineate what a conversion is.  For the purpose of this video and blog the types of conversions we’re trying to increase are: Prospect clicks on your phone number on your website Submits a contact form … [Read more...]

Filed Under: Attorney Websites, Google Ads, Lead Generation

Top 3 Mistakes Of Estate Planning Online Marketing

September 7, 2021 By Heath Rost

Whether you're a solo attorney or a law firm looking to grow, there are certain mistakes most attorneys make when trying to generate more leads through their online marketing efforts.  In this blog I will cover the top 3 most glaring mistakes they are making. Mistake #1: Sending traffic to your law firm website The conversion rates on your law firm website will not be anything close to a tested … [Read more...]

Filed Under: Attorney Websites, Automation & Followup

What Is A Legal Lead Generation Company And How To Work With One

August 20, 2021 By Heath Rost

Increasing your volume of leads is a byproduct of what occurs after a new attorney begins working with a company for lead generation.  For the purpose of this blog I will cover what lead generation is, and how to set yourself up for success when working with one.  Taken from our homepage: Simply put, lead generation is the product of attracting, converting and delivering live calls and … [Read more...]

Filed Under: Attorney Websites, Lead Generation, Process Adjustments

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