MONETIZE Your Estate Planning Practice
One decades worth of Internet, analytics, and numerous case studies have shown that the more invested a person is during the "dating stage" with a particular attorney or law firm the more likely they are to become a customer of the law firm. In this blog post, I will break down--in order--how to get your prospective client more invested in the interaction with you--their estate planning attorney. … [Read more...]
Ever study the law of attraction? ? In a nutshell, the more value you put out into the Universe the more you get back. It works the same with marketing your services as an attorney that specializes in estate planning wills & trusts. The more value you extend your prospective clients the more leads you generate. Attorneys, in this blog I'll break down--in order--my top 3 ways to extend more … [Read more...]
"Changes that seem small and unimportant at first will compound into remarkable results, if you're willing to stick with them for years. We all deal with setbacks, in the long run, the quality of our lives depend on the quality of our habits. With the same habits you'll end up with the same results, but with better habits anything is possible." James Clear, author of Atomic Habits I attended a … [Read more...]
I love this topic, because for an estate planning attorney the way you market yourself makes a huge difference in whether or not a prospective client becomes a lead for your business. The way people can work with you tells a huge story about whether or not you'll have success in growing your law firm, and growing it through your digital marketing efforts. In this blog I'll do my best to compare … [Read more...]
https://youtu.be/loS_1c-dwmw In today's blog I'm going to write about a topic I am quite fond of, blogging. If you don't know me or this is your first time coming to my website I've been working with estate planning attorneys to write blogs on their website for nearly a decade now. I've seen the benefits of having a great blog that come from both an organic and paid search and I want to share … [Read more...]
https://youtu.be/1wigz3HbY7s What marketing strategy can law firms can use to increase the quality of leads they attract through their website as well as increase the quantity through their legal marketing efforts? In this video I broke down three huge topics which I'll do my best to unpack in future blogs and videos. This was a very high-level question to answer. How to get more qualified … [Read more...]
https://youtu.be/A8_fZamFZIo In the decade I've been working with estate planning attorneys I've noticed there are certain characteristics that differentiate prospects and leads for estate planning attorneys as compared to prospects in other areas of law. Knowing who your prospect is and getting really clear on who they are and what their needs are is a great way to improve your law firm … [Read more...]
https://youtu.be/ZROocUrZjEs One of the mistakes I see law firms make when building a new website is going all-in from the git-go. I believe it is a mistake when you’re building a new website to have more than 1 page max before adding on additional or new content. That may sound a little blunt, and maybe you completely disagree with me–but hear me out. The primary reason, and overarching … [Read more...]
https://youtu.be/QekVu1FVBYU What attorneys should not to say on their website Worst thing you can do: treat your website like its a filing system where you keep track of what services you provide. What attorneys should say on their website Pamphlet example Your mindset for what to add to your website so it's "just enough" to achieve the outcome you want is to design it like a … [Read more...]
https://www.youtube.com/watch?v=q-y4n1Gpjbw To understand how we can go about increasing conversions on your law firm’s website we first need to be on the same page about how we delineate what a conversion is. For the purpose of this video and blog the types of conversions we’re trying to increase are: Prospect clicks on your phone number on your website Submits a contact form … [Read more...]
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