One of the mistakes I see law firms make when building a new website is going all-in from the git-go. I believe it is a mistake when you’re building a new website to have more than 1 page max before adding on additional or new content.
That may sound a little blunt, and maybe you completely disagree with me–but hear me out.
The primary reason, and overarching reason a one page website is really all you need is because if your website doesn’t convert leads from one page, what makes us think it will convert leads when it has more than one page? Here are my followup arguments and points:
#1: What you can measure you can manage.
If you have nothing to measure from one page, what are you able to measure from two pages, three pages or more?
Analytics tell you everything you need to know starting with how people find your website and gaging the interest level of those people based on how they found you.
#2: Analyzing user behavior
When you have one page on your website to start, you learn how website visitors (your prospects) use your website. You can track everything about the user experience, study that data and learn from it.
When you know how people find your website with interest levels that are high, you learn the bigger picture, direction and vision for how you should make adjustments to your landing page. You analyze so you can adjust.
#3: Adjusting your 1-page landing website
After studying the data and learning what you can from what it’s telling you, you can make adjustments to your landing page to achieve the outcome you desire. Until you achieve that outcome, there is no reason to add more content to your website.
Start with what you know works, and build from there. That’s the strategy.
Using the strategy of starting from a 1-page website and building from there will give you the strongest foundation possible. The less business analytics to analyze when you first launch your new website the better. Having too many analytics to measure from the git-go could leave you spinning your wheels, so play it safe and start small. Lets discuss your website and find out if a 1-page website is the right place for you to (re)start. Book a call with me today.