Whether you’re a solo attorney or a law firm looking to grow, there are certain mistakes most attorneys make when trying to generate more leads through their online marketing efforts. In this blog I will cover the top 3 most glaring mistakes they are making.
Mistake #1: Sending traffic to your law firm website
The conversion rates on your law firm website will not be anything close to a tested and highly focused page stating clearly what you offer and what the next steps are.
Mistake #2: Not having automated follow ups
Often a potential client has found your page and is busy at work, or with their family or other activities. Tasteful automated follow up will continue the process of connecting and educating your new clients so you’re there when the time is right.
Mistake #3: Working with a “generic” agency
Winning with online marketing requires a great deal of understanding of your legal niche. Generic agency’s that work with multiple legal niches typically don’t have the focused energy to get you the best possible results.