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Top 3 Mistakes Of Estate Planning Online Marketing

September 7, 2021 By Heath Rost

Whether you’re a solo attorney or a law firm looking to grow, there are certain mistakes most attorneys make when trying to generate more leads through their online marketing efforts.  In this blog I will cover the top 3 most glaring mistakes they are making.

Mistake #1: Sending traffic to your law firm website

The conversion rates on your law firm website will not be anything close to a tested and highly focused page stating clearly what you offer and what the next steps are.

Mistake #2: Not having automated follow ups

Often a potential client has found your page and is busy at work, or with their family or other activities. Tasteful automated follow up will continue the process of connecting and educating your new clients so you’re there when the time is right.

Mistake #3: Working with a “generic” agency

Winning with online marketing requires a great deal of understanding of your legal niche. Generic agency’s that work with multiple legal niches typically don’t have the focused energy to get you the best possible results.

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Filed Under: Attorney Websites, Automation & Followup

About Heath Rost

Heath Rost is an Iowa native and the founder of Estate Planning Lead Pros. His first company is Personable Media, a website-agency for small businesses. Heath is an expert copywriter, web designer and analytic engineer, and for the past 8+ years he's worked with attorneys who specialize in estate planning to refine their message through online marketing and grow their lead generation efforts.

Please consult an attorney for advice about your individual situation. This site and its information is not legal advice, nor is it intended to be. Feel free to get in touch by electronic mail, letters or phone calls. Contacting us does not create an attorney-client relationship.



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