One decades worth of Internet, analytics, and numerous case studies have shown that the more invested a person is during the "dating stage" with a particular attorney or law firm the more likely they are to become a customer of the law firm. In this blog post, I will break...

Ever study the law of attraction? ? In a nutshell, the more value you put out into the Universe the more you get back. It works the same with marketing your services as an attorney that specializes in estate planning wills & trusts. The more value you extend your prospective...

"Changes that seem small and unimportant at first will compound into remarkable results, if you're willing to stick with them for years. We all deal with setbacks, in the long run, the quality of our lives depend on the quality of our habits. With the same habits you'll end up...

I love this topic, because for an estate planning attorney the way you market yourself makes a huge difference in whether or not a prospective client becomes a lead for your business.  The way people can work with you tells a huge story about whether or not you'll have success...

https://youtu.be/loS_1c-dwmw In today's blog I'm going to write about a topic I am quite fond of, blogging.  If you don't know me or this is your first time coming to my website I've been working with estate planning attorneys to write blogs on their website for nearly a decade now. ...

https://youtu.be/1wigz3HbY7s What marketing strategy can law firms can use to increase the quality of leads they attract through their website as well as increase the quantity through their legal marketing efforts?  In this video I broke down three huge topics which I'll do my best to unpack in future blogs...

https://youtu.be/A8_fZamFZIo In the decade I've been working with estate planning attorneys I've noticed there are certain characteristics that differentiate prospects and leads for estate planning attorneys as compared to prospects in other areas of law. Knowing who your prospect is and getting really clear on who they are and what...

https://youtu.be/ZROocUrZjEs One of the mistakes I see law firms make when building a new website is going all-in from the git-go. I believe it is a mistake when you’re building a new website to have more than 1 page max before adding on additional or new content. That may sound...

https://youtu.be/QekVu1FVBYU What attorneys should not to say on their website Worst thing you can do: treat your website like its a filing system where you keep track of what services you provide. What attorneys should say on their website Pamphlet example Your mindset for what to add to your website...

https://www.youtube.com/watch?v=q-y4n1Gpjbw To understand how we can go about increasing conversions on your law firm’s website we first need to be on the same page about how we delineate what a conversion is.  For the purpose of this video and blog the types of conversions we’re trying to increase are: Prospect...

Whether you're a solo attorney or a law firm looking to grow, there are certain mistakes most attorneys make when trying to generate more leads through their online marketing efforts.  In this blog I will cover the top 3 most glaring mistakes they are making. Mistake #1: Sending traffic to...

Increasing your volume of leads is a byproduct of what occurs after a new attorney begins working with a company for lead generation.  For the purpose of this blog I will cover what lead generation is, and how to set yourself up for success when working with one.  Taken from...

With any attorney taking on an added volume of estate planning inquires or "leads" it can take time to gain momentum with closing, responding to leads, and adjusting and evaluating your process.  That's just a simple fact.  The added volume of leads is a byproduct of what occurs after an...

Estate Planning Lead Pros started in 2019 after seven years of running my website company, Personable Media.  One of our very first clients was for an estate planning attorney, whom we worked with to build, host and maintain their website and for just $35 per month.  After nearly 10 years...

Has your law firm tried Google Ads before without success?  Well the truth is if every law firm that ever attempted Google Ads to drive new leads was successful with it there would be no advertising agencies out there to help them.  Over the last 10 years working in attorney...