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Attorneys: How To Get More Qualified Leads Through Your Website

September 18, 2021 By Heath Rost

What marketing strategy can law firms can use to increase the quality of leads they attract through their website as well as increase the quantity through their legal marketing efforts?  In this video I broke down three huge topics which I’ll do my best to unpack in future blogs and videos.  This was a very high-level question to answer.

How to get more qualified leads through my law firm’s website

1-You MAKE them qualified

The way you communicate with your prospects after they become a lead is how you warm leads up to working with you.  The closer they feel to you and your process the more likely they will be to not shop around for attorneys, as well as to actually signing to work with you.

2-Great website copy & design

This is where you make your true first impression with your prospects.  Saying things the right way is vitally important in order to achieve conversions through your website.

3-Answering your customers questions

The more your prospects are educated and you are the one educating them the more they will know like and trust you.

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Filed Under: Attorney Websites, Automation & Followup, Lead Nurturing

About Heath Rost

Heath Rost is an Iowa native and the founder of Estate Planning Lead Pros. His first company is Personable Media, a website-agency for small businesses. Heath is an expert copywriter, web designer and analytic engineer, and for the past 8+ years he's worked with attorneys who specialize in estate planning to refine their message through online marketing and grow their lead generation efforts.

Please consult an attorney for advice about your individual situation. This site and its information is not legal advice, nor is it intended to be. Feel free to get in touch by electronic mail, letters or phone calls. Contacting us does not create an attorney-client relationship.



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