What marketing strategy can law firms can use to increase the quality of leads they attract through their website as well as increase the quantity through their legal marketing efforts? In this video I broke down three huge topics which I’ll do my best to unpack in future blogs and videos. This was a very high-level question to answer.
How to get more qualified leads through my law firm’s website
1-You MAKE them qualified
The way you communicate with your prospects after they become a lead is how you warm leads up to working with you. The closer they feel to you and your process the more likely they will be to not shop around for attorneys, as well as to actually signing to work with you.
2-Great website copy & design
This is where you make your true first impression with your prospects. Saying things the right way is vitally important in order to achieve conversions through your website.
3-Answering your customers questions
The more your prospects are educated and you are the one educating them the more they will know like and trust you.