Ever study the law of attraction? 🧲
In a nutshell, the more value you put out into the Universe the more you get back. It works the same with marketing your services as an attorney that specializes in estate planning wills & trusts. The more value you extend your prospective clients the more leads you generate. Attorneys, in this blog I’ll break down–in order–my top 3 ways to extend more value to your prospective clients. So without further ado..
1. Listen to them.
Listen to them. Showing that you’re listening gets you on the same page, keeps them present and focused on the interaction.
2. Have a conversation with them.
Have a conversation with them. The purpose of listening is to have a conversation. No one likes being talked at. Too often as attorneys we feel the need to showcase our expertise on a particular topic and thats where you’re likely to lose the person you’re having a conversation with. Practice storytelling.
3. Educate them.
Educate them. The purpose of the conversation is to help them. This is one of the 2 most important factors (specifically for estate planning attorneys) for generating more leads via your website. This should be the part that you as the attorney enjoy doing the most. It’s the reason you got into estate planning in the first place–to give people peace of mind about their estate.
If you are an attorney that wants to write more estate plans and generate more leads online and off-line then I may be able to help you. I build a system that generates live calls and appointments from people in your area that need help with their estate plan. To book a time to speak with me, help me learn more about you and your business by completing the quiz here. The quiz is very short–only 2 to 3 minutes. Make sure you enter your email at the end so I know how to match up your answers with you. From there, you will be able to book a time with me to discuss your marketing strategy.
[…] Once you have your foot in the door and they are on your website now, it is time to lead, nurture and guide them the way you most enjoy doing it. Show them you’re listening, have a conversation with them and provide answers to their questions. Read more on my top 3 ways to extend more value to your prospective clients. […]