In today’s blog I’m going to write about a topic I am quite fond of, blogging. If you don’t know me or this is your first time coming to my website I’ve been working with estate planning attorneys to write blogs on their website for nearly a decade now. I’ve seen the benefits of having a great blog that come from both an organic and paid search and I want to share three quick reasons why blogging is so valuable for estate planning lawyers.
1) Your customers are asking more questions in this area of law than perhaps any other area
There are a couple reasons for this. First they may have never worked with an attorney before and want to be more educated before reaching out. Second is this area of law requires them to do an inventory on their financials and investments prior to meeting with you, so they want to know as much as they can as well.
2) They don’t know how to ask the right question
People are more uneducated when it comes to estate planning than any other area of law (arguably). The point I want to make here is that they don’t know how to ask the right question, so they have so many different things they will type into their search bar. That means the pool for you to write a blog that addresses exactly the question being asked is much larger than other areas of law.
3) The more you answer your customers questions they more they know, like and trust you.
The more comfortable customers are with you the more likely they are to fill out a lead form on your website, book and appointment or call your law firm directly. You want them to spend more time on your website, and the more questions you’ve answered for them the more invested they are in you and your law firm.
That about does it for this blog. If you’re an estate planning lawyer and you need a high-converting website and/or lead generation I would love to speak with you. Schedule a call with me by clicking below.