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How To Say Just Enough On Your Website To Get More Leads

September 15, 2021 By Heath Rost

What attorneys should not to say on their website

Worst thing you can do: treat your website like its a filing system where you keep track of what services you provide.

What attorneys should say on their website

  • Pamphlet example
    • Your mindset for what to add to your website so it’s “just enough” to achieve the outcome you want is to design it like a physical pamphlet.
  • Cold Email by Eric Finnigan (building a foundation to start from before you scale).
    • Do the work to personalize each cold email.
    • You would never scale that cold email until you have a solution that you know works.

Call to action

  • I encourage you to take a look at your website and see where you can say more by saying less.
  • Pull out a notepad and hand-write what each section of your homepage and each page on your website is supposed to do, and how it feeds into the overall end result you hope the page will achieve.

How we can do it for you:

This is where the value of a great copywriter and a great website designer can play a huge role for you.

At EPLP we’ve already done that, we have the perfect formula already for estate planning attorneys to write more estate plans. We start everyone from a single landing page that converts, and we make sure its completely separate from your existing website so you don’t have to lift a finger to get started working with us.

720-310-1333

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Filed Under: Attorney Websites, Lead Generation

About Heath Rost

Heath Rost is an Iowa native and the founder of Estate Planning Lead Pros. His first company is Personable Media, a website-agency for small businesses. Heath is an expert copywriter, web designer and analytic engineer, and for the past 8+ years he's worked with attorneys who specialize in estate planning to refine their message through online marketing and grow their lead generation efforts.

Please consult an attorney for advice about your individual situation. This site and its information is not legal advice, nor is it intended to be. Feel free to get in touch by electronic mail, letters or phone calls. Contacting us does not create an attorney-client relationship.



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