What attorneys should not to say on their website
Worst thing you can do: treat your website like its a filing system where you keep track of what services you provide.
What attorneys should say on their website
- Pamphlet example
- Your mindset for what to add to your website so it’s “just enough” to achieve the outcome you want is to design it like a physical pamphlet.
- Cold Email by Eric Finnigan (building a foundation to start from before you scale).
- Do the work to personalize each cold email.
- You would never scale that cold email until you have a solution that you know works.
Call to action
- I encourage you to take a look at your website and see where you can say more by saying less.
- Pull out a notepad and hand-write what each section of your homepage and each page on your website is supposed to do, and how it feeds into the overall end result you hope the page will achieve.
How we can do it for you:
This is where the value of a great copywriter and a great website designer can play a huge role for you.
At EPLP we’ve already done that, we have the perfect formula already for estate planning attorneys to write more estate plans. We start everyone from a single landing page that converts, and we make sure its completely separate from your existing website so you don’t have to lift a finger to get started working with us.