To understand how we can go about increasing conversions on your law firm’s website we first need to be on the same page about how we delineate what a conversion is. For the purpose of this video and blog the types of conversions we’re trying to increase are:
- Prospect clicks on your phone number on your website
- Submits a contact form
- Schedules an appointment
So how do we get more of these types of conversions when prospects visit our website? We do this using one simple strategy.
Why Blogging To Increase Conversions On My Website?
Especially for estate planning attorneys, it’s important to your prospects when they visit your website that you give off the appearance that you are a patient business to work with.
People want to be educated and they want to learn. Especially as an attorney it’s important that you be willing to educate them and be patient with them. If prospects that visit your website don’t know that then they are going to be less likely to reach out to you and become a conversion.
A typical law firm website that is using paid ads will attain conversions from 1%-2% of their website traffic. Over the past 10 years working with estate planning attorneys we’ve identified a trend a correlation between conversion rate and the number of pages and posts on the law firm’s website.
This means simply that the more blog posts and pages you’re creating, the more likely the prospect is to become a lead.
Why We Encourage Blogging
In terms of organic SEO and paid ads when you have more pages and posts on your website it’s going to result in higher conversion rates. Higher conversion rates mean that the more people you have visiting your website the larger return on investment your law firm is going to see in the long run.