Estate Planning Leads for Lawyers
"Changes that seem small and unimportant at first will compound into remarkable results, if you're willing to stick with them for years. We all deal with setbacks, in the long run, the quality of our lives depend on the quality of our habits. With the same habits you'll end up with the same results, but with better habits anything is possible." James Clear, author of Atomic Habits I attended a … [Read more...]
I love this topic, because for an estate planning attorney the way you market yourself makes a huge difference in whether or not a prospective client becomes a lead for your business. The way people can work with you tells a huge story about whether or not you'll have success in growing your law firm, and growing it through your digital marketing efforts. In this blog I'll do my best to compare … [Read more...]
https://youtu.be/loS_1c-dwmw In today's blog I'm going to write about a topic I am quite fond of, blogging. If you don't know me or this is your first time coming to my website I've been working with estate planning attorneys to write blogs on their website for nearly a decade now. I've seen the benefits of having a great blog that come from both an organic and paid search and I want to share … [Read more...]
https://youtu.be/ZROocUrZjEs One of the mistakes I see law firms make when building a new website is going all-in from the git-go. I believe it is a mistake when you’re building a new website to have more than 1 page max before adding on additional or new content. That may sound a little blunt, and maybe you completely disagree with me–but hear me out. The primary reason, and overarching … [Read more...]
https://youtu.be/QekVu1FVBYU What attorneys should not to say on their website Worst thing you can do: treat your website like its a filing system where you keep track of what services you provide. What attorneys should say on their website Pamphlet example Your mindset for what to add to your website so it's "just enough" to achieve the outcome you want is to design it like a … [Read more...]
https://www.youtube.com/watch?v=q-y4n1Gpjbw To understand how we can go about increasing conversions on your law firm’s website we first need to be on the same page about how we delineate what a conversion is. For the purpose of this video and blog the types of conversions we’re trying to increase are: Prospect clicks on your phone number on your website Submits a contact form … [Read more...]
Increasing your volume of leads is a byproduct of what occurs after a new attorney begins working with a company for lead generation. For the purpose of this blog I will cover what lead generation is, and how to set yourself up for success when working with one. Taken from our homepage: Simply put, lead generation is the product of attracting, converting and delivering live calls and … [Read more...]
With any attorney taking on an added volume of estate planning inquires or "leads" it can take time to gain momentum with closing, responding to leads, and adjusting and evaluating your process. That's just a simple fact. The added volume of leads is a byproduct of what occurs after an attorney or law firm begins work with a lead generation company. For a complete and thorough understanding of … [Read more...]
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