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Top 3 Mistakes Of Estate Planning Online Marketing

September 7, 2021 By Heath Rost

Whether you're a solo attorney or a law firm looking to grow, there are certain mistakes most attorneys make when trying to generate more leads through their online marketing efforts.  In this blog I will cover the top 3 most glaring mistakes they are making. Mistake #1: Sending traffic to your law firm website The conversion rates on your law firm website will not be anything close to a tested … [Read more...]

Filed Under: Attorney Websites, Automation & Followup

What Is A Legal Lead Generation Company And How To Work With One

August 20, 2021 By Heath Rost

Increasing your volume of leads is a byproduct of what occurs after a new attorney begins working with a company for lead generation.  For the purpose of this blog I will cover what lead generation is, and how to set yourself up for success when working with one.  Taken from our homepage: Simply put, lead generation is the product of attracting, converting and delivering live calls and … [Read more...]

Filed Under: Attorney Websites, Lead Generation, Process Adjustments

How To Adjust To An Influx Of Estate Planning Leads

August 18, 2021 By Heath Rost

With any attorney taking on an added volume of estate planning inquires or "leads" it can take time to gain momentum with closing, responding to leads, and adjusting and evaluating your process.  That's just a simple fact.  The added volume of leads is a byproduct of what occurs after an attorney or law firm begins work with a lead generation company.  For a complete and thorough understanding of … [Read more...]

Filed Under: Lead Generation, Process Adjustments

EP Attorneys: 3 Things Your Digital Marketing Needs Today

August 17, 2021 By Heath Rost

Estate Planning Lead Pros started in 2019 after seven years of running my website company, Personable Media.  One of our very first clients was for an estate planning attorney, whom we worked with to build, host and maintain their website and for just $35 per month.  After nearly 10 years and over 100 blog posts later that client is still with us, and his website generates anywhere from 100 to 200 … [Read more...]

Filed Under: Attorney Websites, Automation & Followup

Great Expectations: Managing Google Ads For Law Firms

August 9, 2021 By Heath Rost

Has your law firm tried Google Ads before without success?  Well the truth is if every law firm that ever attempted Google Ads to drive new leads was successful with it there would be no advertising agencies out there to help them.  Over the last 10 years working in attorney and law firm marketing I know what expectations are necessary to agree to prior to beginning a new working relationship with … [Read more...]

Filed Under: Attorney Websites, Google Ads

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